How I work
How I approach a website problem
I start with what the site has to do for the business, then choose the simplest build that does it well.
I explain decisions in plain language, so you can follow the work and make the calls that are yours.
That starts with a few plain questions: what should the site do for you, who is it for, and what has to work on day one. From there I choose the simplest setup that fits: a well-built theme, Elementor where it helps, WooCommerce for stores, and custom PHP, HTML, CSS or JavaScript when a plugin is not the right answer.
I build responsive layouts that I check across phone, tablet and desktop widths. Usability, speed and technical SEO are part of the build, not a clean-up at the end: clean markup, a sensible page structure and metadata, and properly sized images.
I have worked remotely with teams and clients, so I keep communication clear and written down: what is being built, why, and what still needs your decision.
You can see the kind of projects I take on in my work and the WordPress services I offer, or get in touch directly.